Design for Hackers: Reverse Engineering Beauty

Книга Design for Hackers: Reverse Engineering Beauty 2019-08-05

Нет прав для скачивания
Author: David Kadavy

Year: 2011
Publisher: Wiley
Format: PDF
Pages: 354
Language: English
ISBN-10: 1119998956
ISBN-13: 978-1119998952

"If you want to learn to create great design yourself...there simply is no way to do so with lists of rules. Instead, I want to provide you with a new set of eyes through which you can see the world anew." -David Kadavy

Why did Monet never use the color black on his paintings?
Why is the golden ratio not all it's cracked up to be?
Why is Comic Sans such a hated font?

It's amazing what you can learn about great web design by asking questions like these. Award-winning designer David Kadavy uses this "reverse-engineering" process in Design for Hackers to deconstruct classical design principles and techniques for web designers. Using an eclectic array of reverse-engineered examples, ranging from Twitter's latest redesign, to Target's red shopping carts, and ancient graffiti from the walls of Pompeii, he explains:
  • Color Theory: How can you enliven your designs by understanding how colors interact?
  • Proportion and Geometry: How can you establish a grid that is suitable for the device on which your design with be displayed?
  • Size and Scale: How can you create clean design just by choosing the right type sizes?
  • White Space: How can you use it elegantly to communicate clearly?
  • Composition and Design Principles: How can you use them to make your designs more compelling?
  • Typographic Etiquette: What tiny typographic details can make a huge difference in what you're communicating?